In Media
Explore the path we’ve taken towards a cleaner, plastic-free future with the PLEASE Project. This page documents our progress, sharing highlights from impactful activities, collaborations, and media coverage along the way. Follow our story as we work together to protect rivers and seas in South Asia, tackling plastic pollution step by step. Through this journey, we aim to inspire others to join the movement and make a lasting difference.
Project Inception Workshop
Our journey began with the Project Inception Workshop on 18th March, where we launched our initiative, ‘Reimagining Effective Partnerships for Tackling Plastic Waste and River Pollution,’ as a recipient of the $1.04 million PLEASE grant. Funded by the World Bank and supported by the South Asia Co-operative Environment Programme and UNOPS, this project aims to reduce plastic pollution in South Asia’s rivers and seas.
Co-Creation Workshop
Next on our journey, we hosted the “Towards Zero Waste” co-creation workshop on March 30th, bringing together key organizations and stakeholders passionate about waste management advocacy. We collaborated on developing a context-sensitive and inclusive advocacy training package for our target communities. Participants from groups like UNDP Bhutan, Gross International Nature, Eco Nation, Clean Bhutan, and many others shared their insights, helping shape innovative strategies and best practices for a cleaner future.
Stream Filtration in Action
April 11th, we took action with “Stream Filtration in Action.” In collaboration with Clean Bhutan and our project partner, Gross International Nature, we assessed potential sites for stream filtration systems in Taba, Dechencholing, and Pangrizampa. We identified five streams where these innovative filtration techniques could significantly improve water quality, bringing us closer to cleaner waterways and healthier communities. Stay tuned as we work towards a sustainable impact!
Waste Characterization Survey
On April 21st, we proudly wrapped up our enumerator training workshop! Equipped with the knowledge and skills to conduct a comprehensive five-day waste characterization survey, our team set out to cover over 800 households in North Thimphu and Kawang Gewog.
By April 29th, the mission was accomplished! Our 12 dedicated enumerators successfully completed the survey, marking a major step forward in understanding local waste management. A huge thanks to everyone involved for their hard work and dedication!
Training of Trainers (ToT)
On May 4th, we kicked off our two-day Training of Trainers (T.o.T) Program on ‘Household-level Plastic Waste Management,’ marking another milestone in our journey to combat plastic pollution. This initiative, funded by the Plastic Free Rivers and Seas for South Asia (PLEASE) grant, is focused on empowering communities to lead sustainable change.
Our participants visited Memelakha and Clean Bhutan’s Waste Academy at Changjiji, gaining valuable insights into practical waste management. On day two, we dove into hands-on training in plastic waste segregation, fostering discussions on circular economy principles and innovative solutions to tackle plastic waste at the household level.
Advocacy Toolkit for Household-Level Plastic Waste Management (HPWM)
On May 15th, we proudly introduced our latest initiative—the Advocacy Toolkit for Household-Level Plastic Waste Management (HPWM). Developed in collaboration with Clean Bhutan and our project implementing partner, Gross International Nature (GIN), this comprehensive toolkit empowers communities, particularly women and youth, to take meaningful action in managing plastic waste at home.
The toolkit, designed for Thimphu Thromde and Kawang County, is informed by the data gathered from 833 surveys conducted through our recent Plastic Waste Characterization Survey. This vital information will help us craft more targeted and sustainable waste management solutions, all in alignment with the goals of the PLEASE Project.
By providing practical guidance on waste identification, segregation, and disposal, the toolkit supports our collective efforts to create a cleaner and greener Bhutan. Available on our social media platforms or by mail, this toolkit is a key resource for anyone ready to join us in making a positive impact!
Stream Filtration Set-Up
On May 16th, we went behind the scenes to set up stream filtration systems, a crucial step in our efforts to safeguard waterways from plastic waste. Each filter plays a vital role in preventing pollution from reaching our rivers, ensuring cleaner and healthier ecosystems for our communities. Every step counts in our mission to protect our planet!
Finding Nima
On May 26th, we launched our short animated film, “Finding Nima,” which highlights the importance of reducing plastic waste and changing behaviors towards it. Through Nima’s journey, we showcase the harmful effects plastic pollution has on our environment, waterways, and wildlife. Let’s come together to protect our planet by making more conscious choices! This film was broadcasted on national television and is available on this website as well.
Household-Level Plastic Waste Management Advocacy Programs
On May 27th, we began a series of household-level advocacy programs, starting with the De-suung community, who were trained and educated on the various types of plastic waste, the objectives of the PLEASE project, and how they could act as agents of change in reducing plastic pollution. Organized by the Bhutan Ecological Society and our project implementing partner, Gross International Nature, these sessions played a crucial role in promoting sustainable practices within our communities.
River Clean-up
On June 15th, 2024, we successfully conducted our first river cleanup campaign at the Royal Body Guard Cantonment. With the participation of 25 women, this event marked a significant effort to raise awareness about the impact of plastic waste on our environment. The campaign included a thorough brand audit of the plastic waste found in the area, aimed at identifying the sources of pollution. Through this initiative, we made a meaningful contribution to enhancing the cleanliness of the Wangchu River, taking a vital step towards creating a cleaner and greener Bhutan.
Global Garbage Man Day Celebration
On June 17th, 2024, we held an incredible event in collaboration with the Bhutan Ecological Society (BES) and our project partner, Gross International Nature (GIN), to honor the waste management heroes who are at the forefront of keeping our environment clean. As part of the ‘Reimagining Effective Partnerships for Tackling Plastic Waste and River Pollution’ project, this initiative highlighted the vital role that waste pickers and sanitation workers play in our communities. Through this event, we aimed to recognize and destigmatize their invaluable work while advocating for their rights. It was a day dedicated to fostering a deeper appreciation for these community champions and promoting a culture of respect and support for their essential contributions.
UNOPS Visit
On 23rd June, we hosted the UNOPS team to review the progress of our project under the Plastic Free Rivers and Seas for South Asia (PLEASE) initiative. During their visit, we showcased several key activities, including our completed waste storage facility, which is a crucial component of our waste management strategy. The team also toured locations where stream filtration systems have been installed to combat plastic waste and river pollution. Additionally, they visited the ongoing construction of our waste recycling hub at Bjemena, which will play a vital role in our recycling efforts. We are proud of the strides made in collaboration with UNOPS and our partners, as we work together to significantly reduce plastic pollution in South Asia.
Exploring Collaboration for Green Certification
On July 8th, 2024, we held an inspiring workshop at the Thimphu Deluxe Hotel in collaboration with the Bhutan Ecological Society (BES) and Gross International Nature (GIN). The discussion centered on exploring opportunities for collaboration and enhancing our approach to Green Certification as part of the ‘Reimagining Effective Partnerships for Tackling Plastic Waste and River Pollution’ project. This engagement aimed to strengthen partnerships and identify innovative strategies to advance our collective efforts in addressing plastic waste and river pollution.
Celebrating Progress in Plastic Waste Management
On July 27th, 2024, we successfully completed the Handover Ceremony for Institutional Plastic Waste Management Amenities and Waste Incentivization Strategies at Metta Resort in Langong, Shomu, Paro. This event, hosted by the Bhutan Ecological Society (BES) and Gross International Nature (GIN), marked a significant milestone in our “Reimagining Effective Partnerships for Tackling Plastic Waste and River Pollution” project.
Mapping the Circular Economy for Plastic Waste
On August 3rd, 2024, efforts began to map the Circular Economy Ecosystem for plastic waste in Thimphu as part of the Bhutan Ecological Society’s advocacy initiative under the PLEASE Project. This initiative aims to identify linkages, gaps, and needs within the current plastic waste management system. Over the coming months, the focus will be on developing strategies to transform waste management practices, contributing to the vision of achieving Zero Waste Bhutan by 2030.
Promoting Waste Segregation for a Sustainable Future
On August 9th, 2024, as part of the Plastic Free Rivers and Seas for South Asia (PLEASE) initiative, we successfully distributed labeled dustbins to educational institutions and community organizations across Thimphu. These bins are designed to encourage proper segregation by specifying the types of plastic waste they should contain. Institutions will collect the waste, which will then be gathered by our project partner, Gross International Nature (GIN), and transported to their recycling hub in Bjemena for processing.
This initiative is a crucial step in improving waste management and fostering a cleaner, greener environment. By promoting responsible waste disposal and segregation, we are working towards a sustainable future and ensuring the protection of our beautiful surroundings for generations to come.
Advocating for Sustainable Practices at Pangrizampa
On August 19th, 2024, we visited the College for Astrology in Pangrizampa to conduct an advocacy program under the Plastic Free Rivers and Seas for South Asia (PLEASE) initiative. The session focused on raising awareness about effective plastic waste management, proper segregation practices, and the critical role of recycling in protecting the environment.
Engaging with the community, the program emphasized collective responsibility and practical solutions to tackle plastic pollution. Together, we are making significant strides toward a cleaner and greener Bhutan, ensuring a sustainable future for all.
Enhancing Waste Management in the Hospitality Sector
On August 20th, 2024, as part of the Plastic Free Rivers and Seas for South Asia (PLEASE) initiative, we distributed dustbins to 12 hotels across Thimphu. These bins, designed with clear labels to encourage proper plastic waste segregation, mark an important step in improving waste management within the hospitality sector.
By collaborating with these hotels, we aim to foster sustainable practices and contribute to a cleaner, greener environment for our beautiful city. This initiative underscores the role of collective action in tackling plastic pollution and protecting our shared future.
Inspiring Change at the PLEASE Project Expo
On September 7-8, 2024, the PLEASE Project hosted a dynamic two-day expo in Thimphu, uniting young Bhutanese minds to address the critical issue of plastic pollution in our rivers and seas. Through interactive stalls, engaging discussions, and hands-on activities, the expo aimed to inspire behavioral change and pave the way for a sustainable, plastic-free future for Bhutan.
A key highlight of the event was the Plastic Free Rivers Hackathon, where students and participants from various institutions collaborated to develop innovative solutions to tackle plastic waste challenges within their schools. The hackathon encouraged participants to analyze the plastic waste landscape in their institutions, identifying common waste types, hotspots for litter, disposal practices, and attitudes toward waste management.
This initiative extended beyond brainstorming, evolving into a partnership-building experience. The “Way Forward” session set the stage for ongoing collaboration, with schools committing to actionable plans that promote plastic-free rivers and enhance plastic waste literacy.
The PLEASE Project Expo was not just an event—it was a call to action. By empowering Bhutan’s youth, the expo fostered the next generation of environmental stewards who will lead the fight against plastic pollution. Together, we are making meaningful strides toward a cleaner, greener future.
Translating Insights into Action: First Sense-Making Policy Dialogue
On September 9, 2024, following the conclusion of the Plastics: Waste and Resource Expo and Hackathon, the Bhutan Ecological Society (BES) hosted the first of three Sense-Making Policy Dialogues at Tara Phendeyling Hotel. This pivotal gathering brought together 15 waste workers from across Bhutan to reflect on the insights and lessons gained from the Expo and Hackathon.
The dialogue aimed to bridge the gap between innovative ideas and practical policy by translating these learnings into actionable waste management strategies. By fostering cross-sector collaboration, the initiative seeks to contribute to Bhutan’s efforts to combat plastic pollution and pave the way for a sustainable, plastic-free environment.
With two additional workshops planned for October, this series of dialogues is a significant step in advancing Bhutan’s vision for sustainable waste management and environmental stewardship.
Honoring Environmental Stewardship Through Action
On October 23, 2024, we called for volunteers to join a meaningful river cleanup initiative. Scheduled for November 11, the Bhutan Ecological Society, in collaboration with communities along the Wang Chhu River, will commemorate the birthday of His Majesty the Fourth King Jigme Singye Wangchuck, Bhutan’s Greatest Environmental Champion.
This special event honors His Majesty’s unparalleled commitment to environmental conservation by uniting communities in a collective effort to clean and restore the Wang Chhu River. Together, we aim to celebrate his legacy by promoting a cleaner, healthier environment for future generations.
Advancing Waste Management Policies Through Dialogue
On November 4, 2024, the Bhutan Ecological Society (BES) held the second Sense-Making Policy Dialogue at Tara Phendeyling Hotel, building on the outcomes of the first session. This event brought together waste workers from across Bhutan to delve into the challenges and realities they face in managing waste. By amplifying their lived experiences, the dialogue sought to bridge the gap between on-the-ground challenges and effective policy solutions.
With one more session planned, BES is preparing to compile a comprehensive policy brief. This document will highlight the invaluable perspectives of Bhutan’s waste workers and propose actionable recommendations for enhancing sustainability and equity in waste management policies.
A United Effort for Cleaner Rivers and Forests
On November 11, 2024, over 300 dedicated volunteers from various agencies, schools, and institutions gathered in Thimphu for a large-scale cleanup campaign. Demonstrating a growing multi-sectoral coalition, organizations like the World Health Organization Bhutan contributed first aid kits, nncgarments provided boras, and human resources support came from institutions such as RCSC, Thimphu Thromde, Apollo Institute of Nursing, and RTC.
This collaborative effort not only cleared significant waste from Thimphu’s forests and rivers but also provided valuable data on the types of waste polluting these areas. This information will play a critical role in shaping evidence-based waste policies and campaigns moving forward.
The collected waste will now undergo segregation and be recycled, upcycled, or managed appropriately, furthering the mission of sustainable waste management and environmental preservation. A heartfelt thanks to everyone who contributed to this impactful initiative.
National Day River Cleanup: A Call to Action
On December 10, the Bhutan Ecological Society (BES) announced an upcoming cleanup event in celebration of Bhutan’s National Day. Scheduled for December 17th and 18th, this initiative aims to restore and maintain the beauty of Changlimithang grounds and nearby areas, including the Centenary Park.
Bhutan’s Leadership in Waste Management
On December 14th, a delegation led by SACEP’s Director General Norbu Wangchuk and representatives from SACEP and the World Bank visited the Bhutan Ecological Society to review the progress of the PLEASE initiative.
Five Bhutanese grantees presented their achievements and challenges, highlighting the significant local and global impacts of their projects. Director General Wangchuk praised Bhutan’s unique opportunity to address waste issues effectively, thanks to its scale, strong policies, and public-private partnerships.
The meeting reaffirmed Bhutan’s commitment to sustainable waste management and its role as a regional leader in tackling plastic pollution.
Cleaning Changlimithang: National Day Action
On December 17th and 18th, 2024, as Bhutan celebrated its 117th National Day, BES, GIN, and the PLEASE project joined hands with nearly 150 volunteers from Y-VIA, Debsi School, and private participants to clean Changlimithang after the festivities.
The effort doesn’t stop at collection—waste gathered during the cleanup will be processed at GIN’s plant in Bjemina. These materials will be recycled and upcycled into products like PET pellets and UR bricks, contributing to a more sustainable future.
